Is Any Website Positioning Marketing Consultant Really Worth It ?

What exactly is Search engine optimisation or look for engine optimization seriously truly worth The answer to that question depends upon the outcome the seo advisor can create to the purchaser and what that return on expenditure creates for his or her company.

By way of example if a major with the range search engine optimization marketing consultant designed a research advertising and marketing tactic that uncovered probably the most rewarding keywords, discovered the very best opponents, and discovered a articles building & in-bound link creating plan that took the company to the very best from the research outcomes and kept them there, then perhaps it would be value the money.

It depends on the market, how competitive it is. This in turn relies upon upon the value with the final product that is up for sale. Products that have a higher overall market value through total achievable sales allow higher promotional budgets.

Let’s take a look at a high value niche such as the health market, to demonstrate what I mean.

Basically people need to be healthy to survive on this planet, so the reasons are obvious to the huge amount of appeal health as a niche attracts.

Lets say that to be on the first page of Google for “best weight loss diet” was value $350,000 in gross sales for your company that occupied one of your leading spots, either 1, 2 or 3. I know this niche and these are fairly accurate figures for an information product of this nature.

If a new comer to the market wanted to take on that first company and was delivered a research promoting plan that enabled them to do just that over the next 12 months, then the financial investment of $4,000 with the website positioning consultants one hour would be well really worth it.

Naturally there are more elements to the equation for guaranteeing success, such as the quality on the website that is selling the product and of course the product itself. If either of these is out of step with what the market truly wants then the best search engine optimisation efforts in the world are not going to change that fact.

Let’s ask another concern in regards to the truly worth of an website positioning consultant. If all search engine optimization consultants are all doing the same things how can one charge $4,000 for every hour when someone else only charges $20 per hour? The solution to that lies in how well the consultant is selling his value proposition.

There is nothing stopping an search engine optimization consultant from selling his or her services at the best level if the customer understands the value that is being delivered. It seems that there is a lot of misinformation in the market place when it comes to seo and this causes great confusion about what search engine optimisation is and how to do it successfully. This leads organization managers to believe different things and form different opinions on what has to be paid to acquire the best. I guess it truly comes down to perception.

The same goes in other areas of the small business world. As an example what makes one CEO of a company truly worth $5 million dollars per year and another only value $500,000? The same thing that drives higher prices in all sorts of markets. Value perception, or what the buyer believes they are getting in exchange for your money they are paying.

Fact is the half a million dollar CEO could probably do the same if not better job of the CEO on ten times the salary, but he simply is not recognized for it by his employer, and so goes home with the smaller pay packet.

Is he only one tenth with the $5 million dollar CEO? No way because he can still call the shots and lead the company to the higher profits but he is not being recognized for it.

The last thing we need to consider is if website positioning can be done by anyone, should we choose just anyone to do this work? Well the truth is anyone with reasonable intelligence; a desire to learn and about 1,000 hours to spare can negotiate the web optimization waters and become an website positioning guide. The reason it takes so long to work out what to do is because of the misinformation by the inner circle protectors.

One guy will tell you this and another will tell you that. Who do you believe? Who is telling the truth and are there things they are not letting on? These questions can take a very long time to figure the answers for and it is only by doing trial and error that you can learn the ins and outs.

This is my estimate of what it has taken me to learn what there is to know about getting web pages listed in the top 10 benefits in the highest search engines. There are many pitfalls and a lot of dead ends when it comes to what to do and what not to do, to rank well.

I guess it is like any piece of specialist knowledge, pay peanuts and get monkey’s as they say. The folks charging $20 per hour believe that they are worthy of that and no more and so their beliefs are limiting the value they are able to sell to their customers. On the other hand, the guys and gals who believe their thousands of hours invested and tremendous results put them at the highest from the food chain and so charge accordingly, and take home the higher pack checks.

The true value in a high paid seo is definitely their ability to be creative in approaching a target audience to engage them and draw them into the sales funnel, which is at the heart of all clever marketing and advertising. And I might add is something that is way beyond just creating back links. The best seo consultants go beyond the herd mentality because of their belief in themselves and the creative sales approach and this is what sets them apart. Great seo consultants tend to have backgrounds in advertising and marketing, which gives them the jump-start on their contemporaries.